The importance of branding in marketing
Marketing

The importance of branding in marketing

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the…
The strategies about the company’s major branding decision
Marketing

The strategies about the company’s major branding decision

Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before…
Explain product line and product mix
Marketing

Explain product line and product mix

Product Line A product line is a group of product items that can satisfy the same needs and wants, they have more or less similar…
The importance of branding in marketing
Marketing

The importance of branding in marketing

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the…
What do mean by product diversification?
Marketing

What do mean by product diversification?

A product diversification strategy is a form of business development. Small businesses that implement the strategy can diversify their product range by modifying existing products…
What is service marketing?
Marketing

What is service marketing?

Service marketing is marketing based on relationship and value. It may be used to market a service or a product. With the increasing prominence of…
What are the fundamental characteristics of services?
Marketing

What are the fundamental characteristics of services?

Some of the important characteristics of services are as follows:- Perishability: Service is highly perishable and time element has great significance in service marketing. Service…
The marketing strategies for service firms
Marketing

The marketing strategies for service firms

The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design. The service marketing…
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