Marketing

Indirect Channels When a manufacturer employs one or more intermediary to move goods from the point of production to the point of consumption, the distribution…

Direct Channel (Zero Level) A direct channel of distribution describes a situation in which the producer sells a product directly to a consumer without the…

Functions of Distribution Channels Distribution is one of the four elements of the marketing mix, the other three being the product, pricing and promotion. Channels…

Channels of Distribution In case of the big number of customer products, the possible buyers are scattered over a wide geographical region. A distribution channel…

Physical distribution is the group of activities connected with the supply of finished product from the manufacture line to the customers. It includes all the…

Marketing Methods: Price fixation procedure is also affected by other elements of marketing such as distribution system, excellence of salesmen engaged, quality and quantity of…

Pricing Objectives: Pricing can be defined as the procedure of determining a suitable price for the product, or it is an act of setting price…

Government and Legal Regulations Affecting Price Determination In order to defend the interest of public against inequitable practices in the field of price fixing, Government…

Extent of Competition in Market Affecting Price Determination A competitive market is one in which huge numbers of producers struggle with each other to gratify…

The Utility and Demand: While the product costs set the subordinate restrictions of the price, the utility provided by the product and the strength of…