Marketing
Elements of Marketing Environment
Marketing Environment is the combination of external and internal factors and forces that affect the company’s ability to establish a relationship and serve its customers.…
Marketing Environment
Marketing
How environmental factors affecting consumer decision process?
Environmental factors also play an important role in consumers’ decision process. Those factors are as follows: Social factors: Consumer’s wants, learning, motives etc. are influenced…
Marketing
What is Marketing Environment?
The marketing environment represents a mix of the internal and external forces which surround an organization and have an impact on it, especially their ability…
Marketing
Demographic, Technological and Economic affect in Environments Marketing
Demography is the study of the characteristics of human populations. Today’s demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a…
Marketing
Importance of Marketing Environment
Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the object of…
Marketing
Differences Between Micro and Macro Environment
Macro Environment is an outside issue that a company cannot manage, that has a direct persuade on the company’s decision making and strategies. Mainly the…
Marketing
Factors of the PESTEL Analysis
The factors of the PESTEL analysis are the following: Political factors Taxation policy; Trade regulations; Governmental stability; Unemployment policy. Economical factors Inflation rate; Growth in…