QS Study

The following are the major difference between Micro (Internal) and Macro (External) Environment:

1. Micro Environment is the environment which is in immediate contact with the firm.

The environment which is not specific to a particular firm but has the ability to influence the working of all the business groups are known as Macro Environment.

2. Micro Environment is also known as internal environment of business, whereas Macro Environment is the external environment.

3. The factors of the Micro Environment affect the particular business only, but the Macro Environmental factors affect all the business entities.

4. The Micro Environmental factors are controllable by the business, however, the Macro Environmental variables are uncontrollable.

5. The elements of the Micro Environment affect directly and regularly to the firm which is just opposite in case of the Macro Environment.

6. The study of Micro Environment is described as COSMIC analysis. Conversely, PESTLE Analysis is a study of the Macro Environment.