Purposes or Objectives of Strategic Evaluation and Control

Purposes or Objectives of Strategic Evaluation and Control

Strategic evaluation and control can be defined as the process of determining the effectiveness of a given strategy in achieving the organizational objectives and taking corrective action wherever required. Actually, it is a system of monitoring, supervision, and follow-up. The fundamental strategy evaluation and control activities are: reviewing internal and external factors that are the bases for current strategies, measuring performance, and taking corrective actions.

Purposes or objective of strategic evaluation and control: Strategic evaluation and control are very important in strategic management. Anyway, the objectives of strategic evaluation and control are as follows:

The need for feedback: Within an organization, there is a need to receive feedback on current performance, so that appraisal can be done.

Appraisal and reward: Good performance should be rewarded. This is essential for motivating the employees. Strategic evaluation and control help a lot here.

Check the validity of a strategic choice: Strategic evaluation and control help to keep a check on the validity of a strategic choice. It helps to identify the faults and errors in a strategy.

Matching between decisions and intended strategy: Strategic evaluation and control can help to assess whether the decisions match the intended strategy requirements.

A successful conclusion of the strategic management process: Strategic evaluation, through its process of control, feedback, rewards, and review help in a successful conclusion of the strategic management process.

Creating inputs for new strategic planning: The process of strategic evaluation and control provides a considerable amount of information and experience to strategists that can be useful in new strategic planning.

To overcome resistance to change: Strategic evaluation and control help identify the barriers of a given strategy and take corrective actions wherever required. Thus, it helps overcome resistance to change.

So, these are the various objectives or purposes of strategic evaluation and control.

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