QS Study

Customer Relationship Management (CRM) is a strategy for managing an organization’s relationships and interactions with customers and probable customers. The goal is simple: Improve business relationships. Customer Support Services is the ingredient of a company’s customer relationship management (CRM) department that interacts with a consumer for their instant benefit, including components such as the contact center, the help desk, and the call administration system. It helps companies stay connected to customers, streamline processes, and improve profitability.

Customer relationship management deals with the three phases or dimension of the customers. The three phases are as follows –

  1. Acquire: Acquiring customers has always been the first important step in establishing business relationships. CRM software tools and databases help acquire new customers by doing a superior job of contract management, sales prospecting, selling, direct marketing, and fulfillment. This knowledge allows for optimized targeting to avoid bottlenecks and to facilitate relationship-building activities.
  2. Enhance: CRM helps keep a customer happy by supporting superior services from a responsive network team of sales and service specialists and business partners. A simple perspective is that satisfying a customer during one buying experience increases the likelihood of a follow-up visit.
  3. Retained: CRM analytical software and databases help a company to retain and expand their business via targeted marketing and relationship marketing programs. Effective data analysis, regular and systematic follow-up communication with contacts, and well-serviced accounts help you reduce your company’s churn rate.
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