Personal Observation in Management Control

Personal Observation in Management Control

Personal Observation

This is the most traditional method of control. Personal observation enables the manager to collect first hand information. It also creates a psychological pressure on the employees to perform well as they are aware that they are being observed personally on their job. However, it is a very time-consuming exercise and cannot effectively be used in all kinds of jobs.

Advantages of Personal Observation

  • If the researcher observes and record events, it is not necessary to rely on the willingness and ability of respondents to report accurately.
  • The biasing effect of interviewers is either eliminated or reduced. Data collected by observation are, thus, more objective and generally more accurate.

Disadvantages of Personal Observation

  • The most limiting factor in the use of observation method is the inability to observe such things such as attitudes, motivations, customers/consumers state of mind, their buying motives and their images.
  • It also takes time for the investigator to wait for a particular action to take place.

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