Objectives of Business Communication
Communication is the lifeblood of an organization. It is the vehicle that ensures proper performance of organizational functions and achievement of organizational goals. As a separate field of study, business communication has the following objectives:
(i)To exchange information: The main objective of business communication is to exchange information with the internal and external parties. Internal communication occurs within the organization through orders, instructions, suggestions, opinions etc. Externally, organization communicates with investors, customers, suppliers, competitors, government agencies etc.
(ii) To develop plan: Plan is the blue print of future courses of actions. Plan must be formulated for attaining organizational goals. In order to develop a plan, management requires information. In this regard, the objective of communication is to supply required information so the concerned managers.
(iii) To implement plan: Once a plan is prepared, it as to be implemented. Implementation of a plan requires timely communication with the contented parties. Thus, communication aims at transmitting a plan throughout the organization for its successful implementation.
(iv) To facilitate policy formulation: Policies are the guidelines for performing organizational activities. Policies are also termed as standing decisions to recurring problems. Every organization needs to develop a set of policies to guide its operations. Preparing policies also requires information from various sources. Therefore, the objective of communication is to collect necessary information for policy formulation.
(v) To achieve organizational goal: Collective efforts of both managers and workers are essential for achieving organizational goal. Communication coordinates and synchronizes the efforts of employees at various levels to achieve the stated goals of organization.
(vi) To organize resources: Various kinds of resources are available in organization such as human resources, material resources, financial resources and so on. Organizing these resources in an effective and efficient way is a key challenge to the managers. Communication is the vehicle to overcome this challenge.
(vii) To coordinate: Information is a basic management function. It involves linking the various functional departments of large organizations. Without proper and timely coordination, achievement of organizational goals is impossible. Therefore, the objective of communication is to coordinate the functions of various departments for easy attainment of organizational goals.
(viii) To direct the subordinates: The job of a manager is to get the things done by others. In order to get the things done, management need to lead, direct, and control the employees. Performance of these managerial functions depends on effective communication with subordinates.
(ix) To motivate employees: A pre-requisite of employees’ motivation is satisfaction of their financial and non-financial needs. Financial needs are fulfilled through monetary returns. However, in order to satisfy non-financial needs, management must communicate with employees on a regular basis both formally and informally.
(x) To create consciousness: Employees of an organization must be conscious regarding their duties and responsibilities. Communication supplies necessary information and makes them conscious about their duties and responsibilities.