Meaning of Organizational Communication
Organizational communication is the exchange of information, ideas, and views within and outside the organization. Organizational communication indicates communication not only in business but also in hospitals, churches, government agencies, military organization, and academic institutions. Every organization whether business or non-business, has some specific goals and stakeholders. Attainment of those goals depends on successful communication with the respective stakeholder groups. Therefore, communication is considered as the part and parcel of any organization.
Some prominent definitions of organizational communication are quoted below:
According to Goldhaber, “Organizational communication is defined as the flow of messages within a network of interdependent relationships.”
William Scott defined, “Organizational communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizational goals.”
At last, we can conclude that organizational communication is the exchange of information with the internal and external stakeholders of an organization. It is not only concerned with the effectiveness of the individual communication, but with the role of communication us contributing to the effective functioning of the organization. Organizational communication entices communication in all types of organizations.