Maslow’s need hierarchy theory
Maslow proposed that human needs exit in some order of priority, so that, as basic needs are relatively satisfied, other needs move in to dominate human expectations. In the Maslow’s hierarchy, basic physical and security needs are followed social needs. He focused on the psychological desires of employees. He put further a theory that there are five levels in a hierarchy of human needs that employees necessitate having satisfied at work.
Fig: Maslow’s need hierarchy theory
Maslow proposed that motivation is the result of a person’s attempt at fulfilling five basic needs: physiological, safety, social, esteem and self-actualization. According to Maslow, these needs can create internal pressures that can influence a person’s behavior. If we assume that physical and security needs have been relatively satisfied in advanced nations, and there is ample evidence to support these conclusions, then it follows that social needs will tend gradually to dominate public expectations. The changes in public expectations are fundamental, for racing and significant. If one is satisfied, new needs move to be satisfied according to priority basis. A new relationship between business and society is created by facing current change in social desires that create better quality of life.