Levels of Packaging
There can be three different levels of packaging. These are as below:
(1) Primary Package: The package, which has enclosed the actual commodity, is called primary package. It refers to the product’s immediate container. In some cases, the primary package is kept till the consumer is ready to use the product (e.g., plastic packet for socks); whereas in other cases, it is product (e.g., a toothpaste tube, a match box, etc.).
(2) Secondary Packaging: The layer of cover added to the primary package for its protection is called secondary package. It refers to additional layers of protection that are kept till the product is ready for use, e.g., a tube of shaving cream usually comes in a card board box. When consumers start using the shaving cream, they will dispose off the box but retain the primary tube.
(3) Transportation Packaging: Transportation package is used to facilitate, identification, transportation, handling and storing the products. It refers to further packaging components necessary for storage, identification or transportation. For example a toothpaste manufacturer may send the goods to retailers in corrugated boxes containing 10, 20, or 100 units.