Interactive marketing is the process of intranets and extranets and others networks may also be used to enable a multilevel interaction between a company’s marketing, development, and customer support personnel, and its customers and prospective customers.
It is a one-to-one marketing practice that centers on individual customer and prospects’ actions. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing. It relies on customers expressing their preferences so that marketers can produce more relevant marketing messages. A large part of trading over the internet is through interactive marketing.
Forms of Interactive Marketing –
- Search Engine Marketing,
- Email Marketing,
- Social Networking,
- Targeting etc.