QS Study

Importance of Labels for Identification of the Product or Brand:

Label is a part of product, which carries verbal information about the product or seller. It may be a small slip or printed statement. The important function performed by labels is to help in identifying the product or brand. For example, the brand name of and product, say Biscuits or Potato Chips imprinted on its package helps us to identify, from number of packages, which one is our favorite brand. Other common identification information provided by the labels include name and address of the manufacturer, net weight when packed, manufacturing date, maximum retail price and Batch number.

  • Labels mainly includes ingredients of the product, its usage, and caution in use, cares to be taken while using it, date of manufacturing, batch number, etc.
  • It is easier to identify a particular product among many with the help of labeling.