Importance and Advantages of Circular Letter
Circular letter circulates information relating to a company, its products and services etc. to a large number of people at a time. It plays an important role in the growth and development of business. Its importance is briefly discussed below:
Easy method of conveying information: Circular letter is the most easy, simple and effective way to convey any information to a huge number of people.
Achieving Economy: Circular letter can be used for wide publicity of products. As a result, organizations can save cost of sending letters to different parties separately and can gain economy.
Saving time: Circular letter transmits information to a large number of people at a time. It does not require reaching each individual separately. Thus, it saves time.
Less effort: Circulating information to each individual separately is a time consuming and laborious job. Circular letter helps to overcome this problem. Through circular letter, we can communicate with large number of people at a minimum effort.
Creating market: Through circular letter, a company can inform the potential customers about its products and services. In this way, new market can be created.
Increasing consumer’s confidence: Convincing and attractive circular letter can easily touch the reader’s bract and thus helps to enhance consumer’s confidence on the company’s products.
Creating public consciousness: In circular letter, information like price, quality, utility, place of availability etc, are mentioned in details that make people more conscious about the product.