Essential Elements and Factors of Market Report
Preparing market report is a complex and specialized task. A haphazardly prepared report cannot attract the attention of the readers and fails to satisfy the demand of the readers. For this reason, it should be prepared by incorporating the following elements:
Title: A marker report must have an appropriate title. From the title, the reader can easily understand the subject matter of the report.
Name and address of the market: Market report must mention the name and address of the market on which the report is prepared. Dhaka Stock Exchange, Chittagong Stock Exchange, Kawran Bazaar Vegetable market etc are the examples of the name of market reports.
Time / Period of the report: Market report should specify the time period for which it is prepared. It is generally prepared for daily, weekly monthly etc.
Date of preparing and publishing report: Market report must clearly specify the date on which it is prepared and the date on which it is published.
Description of the product traded: A short description of the traded product like product name, symbol, features, uses etc. should be included in the market report. For example, in a market report on Jute expresses the quality and features of jute as A Bottom, B bottom, C bottom etc.
Quantity of the product traded: Market report should mention the total volume of the products traded during the market period. The information helps the readers to understand the buying and selling trends.
Information related to price: Incorporation of buying and selling price is an essential element of market report. It should mention the opening, closing, and average, lowest and highest price of the product.
Nature of transaction: Products are traded on spot transaction and future contract basis in the market. Whatever the mode of transaction is, it should be specified in the market report.
Mentioning the overall condition of the market: Market report should present an overall condition of business activities along with demand and supply, price index etc.
Price index: Market report also indicates the changes in price levels during the market period. This change in price level is generally mentioned in the form of price index.
Causes of price fluctuations: In a market report, causes of price fluctuations should be clearly mentioned. This fluctuation may occur for a specific unusual cause or for many usual causes.
Terms of delivery: Products may be traded on conditions relating to delivery time, place, mode of payment etc. Whatever the condition, it should also be specified in the report.
Opinion of the reporter: The report can include an opinion of the reporter regarding future business trends on the basis of market information. This obviously enhances the utility of the report to the readers.