QS Study

Distinguish between Strategy Implementation and Strategy Execution

Strategy Implementation: Strategy implementation is concerned with the managerial exercise of putting a freshly chosen strategy into place. It is a procedure that puts plans and strategies into action to reach desired goals. Strategy implementation poses a threat to many managers and employees in an organization. New power relationships are predicted and achieved. For example, strategic implementation within a business background might engage in developing and then executing a new marketing sketch to help increase sales of the company’s products to consumers.

Strategy Execution: Strategy execution deals with the managerial exercise of supervising the ongoing pursuit of strategy, making it work, improving the competence with which it is executed. Strategy Execution Management eliminates many of the disconnects that are very common without a well-functioning closed-loop strategy execution process which creates process alignment and promotes organizational alignment.

Strategy implementation and strategy execution are closely related with each other. As a result, sometimes the above mentioned two terms are considered as same. Yet, there is an acute difference between them. That is, strategy implementation means patting a fresh strategy into action and strategy execution means carry out the ongoing pursuit of strategy and complete it. So, strategy execution starts when the strategy implementation ends.