Customer Support Services:
Customer Support Services is the ingredient of a company’s customer relationship management (CRM) department that interacts with a consumer for their instant benefit, including components such as the contact center, the help desk, and the call administration system.
A very significant function of the marketing management relates to developing customer support services such as after sales services, handling consumer complaints and adjustments, procuring credit services, maintenance services, technical services and consumer information. All these services aim at providing utmost fulfillment to the customers, which is the key to marketing success in present days. Customer support services establish very efficient in bringing repeat sales from the customers and developing brand reliability for a product.
Some characteristics of good customer service include:
- Promptness: Promises for delivery of products must be on time.
- Politeness: For any business, using good manners is appropriate whether the customer makes a purchase or not.
- Professionalism: All customers should be treated professionally. Professionalism shows the customer they’re cared for.
- Personalization: Using the customer’s name is very effective in producing loyality.