QS Study

Consumer Products in Durability of Products

A consumer product is any tangible product for sale that is used by a person or household for non-business purposes. On the basis of their durability, the consumer products have been classified into three categories— Durable, Non-durable and Services.

  1. Non-durable Products: The customer products which are usually consumed in one or few uses are called non-durable products. For example, we buy products like toothpaste, detergents, bathing soap and stationary products etc. From the marketing point of view, these products usually grasp a small margin, should be made obtainable in many locations and need to be closely advertised.
  2. Durable Products: Those tangible customer products which usually endure many uses, for example, refrigerator, TV, bicycle, embroidery machine and kitchen gadgets are referred to as durable products. These goods are usually used for a longer period, grasp a higher per unit margin, need greater personal-selling efforts, guarantees and after sales services, on the part of the seller.
  3. Services: The durable and nondurable commodities are tangible in the sense that these have a physical subsistence and can be seen and touched. Services are intangible in form. By services we mean those activities, profit or satisfactions, which are offered for sale, e.g., dry cleaning, watch repairs, hair cutting, postal services, services offered by a doctor, an architect and a lawyer.