Advantages of Vertical Communication
Vertical communication occurs when information flows in vertical direction i.e. up to down and down to up within an organization. Thus, upward and downward communication together makes vertical communication. The merits or reasons of vertical communication are mentioned below:
Bringing the people into the communication network: Vertical communication brings all the people working at various levels of an organization within the scope of communication.
Informing organizational goals and plans: Vertical communication is the means of informing organizational goals, plans, programs, policies etc. to the subordinates.
Communicating directives of’ superiors: It also helps in communicating and implementing orders, instructions and advices of the superiors.
Conveying the message of subordinates: Through upward direction of vertical communication channels, subordinates can convey their suggestions, complaints, recommendations and opinions to their superiors.
Motivating the subordinates: Through downward pattern of vertical communication, the superiors can motivate their subordinates.
Maintaining the chain of command: Established chain of command can be easily maintained through vertical communication. People at levels of the organization somehow come within the scope of vertical communication and communicate among them by following established chain of command.
Assigning jobs and evaluates performance: Vertical communication facilitates job assignment and job evaluation in the most befitting manner. Through downward communication, supervisor assign jobs to their subordinates and subordinates convey their feedback so their superiors through upward communication.
Identifying de problems of subordinates: Upward pattern of vertical communication help to know the employees’ attitudes and to identify their problems.
Creating better relationship: Free and fair flow of information in vertical communication improves relationships between management and workers.
Coordinating the efforts: Vertical communication facilitates bringing the efforts of all participant of an organization into a uniform line. As a result, organization can attain its goals.