Here you will get about Objectives or importance or advantages of the business letter. The advantages of the business letter are given below:
- Exchange business related information
The letter is the best media for exchanging information. Businessmen can easily exchange information related to business activity.
- Convey information
The basic purpose of any business letter is to convey information regarding business activities. Information can be transmitted through a business letter to customers, suppliers, debtors, government authorities, financial institutions. bank and insurance companies and to any other parties related to the business.
- Find the new sources of product
A business letter can help to find the sources of a new product at home and abroad.
- Expand markets
By means of a business letter, a producer can easily create the market for this product. Through goodwill messages and through circular letters existing market can be expanded.
- Establish business relationship
Another important purpose of the business letter is, it helps to establish mutual relationship with the customers, suppliers and with the other interested parties.
- Low cost
As a media of communication writing a letter is very cheap than those of others. The other forms of communication are too expensive for a small firm to bear.
- Building goodwill and image
An excellent business letter increases the goodwill of the business In this electronic era messages can be sent within few seconds through electronic media but a well-decorated business letter has its own importance in creation positive image of the company.
- Maintaining records and references
Business letters are also used to maintain documentary evidence. A business letter acts as a proof document which is completely absent by other means of communication. Letters can be preserved for future reference.
- Maintaining the secrecy
A business letter maintains the secrecy of both the buyers and the sellers on business affairs.
- Save time
A business letter saves the valuable time of both seller or sender and buyer or receiver.
A business letter is the easiest, safest and the most convenient means to transmit at any place.
- Credit business
It is quite impossible to contract credit business without a business letter. A business letter plays a vital role in credit trade which is a common figure in the business world.