Marketing

Difference between Advertising and Personal Selling Advertising is an uncongenial, paid form of contact used by the marketers for the promotion of goods and services.…

Generic name refers to the name of the whole class of the product. For example, a book, a wristwatch and Car. Generic names cannot be…

Publicity is similar to advertising, in the sense that it is a non-personal form of communication. Publicity in its simplest form is the means of…

Core Benefits of Publicity There are vital keys to the business benefits of publicity. Any marketing manager worth a king’s ransom will tell you that…

Commonly used Sales Promotion Activities Rebate: Offering products at special prices, to clear off excess inventory. Example, a car manufacturer’s offer to sell a particular…

Sales promotions are vital for companies to increase sales and protect their brand names. While sales promotion is an influential and effectual technique to produce…

Advantages of Sales Promotion Sales Promotion stimulates in the consumers an attitude towards the product. It creates a better incentive in the consumers to make…

Importance of Personal Selling to Businessmen Personal selling plays a very important role in the marketing of goods and services. The importance of personal selling…

Importance of Personal Selling to Customers Personal selling plays a very important role in the marketing of goods and services. The importance of personal selling…

Importance of Personal Selling to Society Personal selling plays a very important role in the marketing of goods and services. It is an important marketing…