Marketing

Components of a modern Marketing Information System The major responsibility for identifying significant marketplace changes falls to the company’s marketers. Marketers have two advantages for…

The marketing research process is not limited to large companies with big budgets and marketing research departments. The system may be used for ongoing monitoring…

Marketing managers often commission formal marketing studies of specific problems and opportunities. They may request a market survey, a product-preference test, a sales forecast by…

A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment. The…

Product specific, market specific or company-wide plan that describes activities involved in achieving specific marketing objectives within a set timeframe. A market plan begins with…

Marketing research exercise may take many forms but a systematic inquiry is a feature common to all such forms. Being a systematic inquiry, it requires…

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand’s…

Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge…

In general, we use ‘marketing’ and ‘selling’ as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the…

Marketers market ten main types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. An individual whose duties comprise the recognition…