Market Positioning
Marketing

Market Positioning

Market Positioning is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. It is…
How can a company differentiate its market offerings?
Marketing

How can a company differentiate its market offerings?

Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability…
What is Customer Value and how can Companies Deliver it?
Marketing

What is Customer Value and how can Companies Deliver it?

The only value a company builds is consumer value. The consumer is the heart of any business. Very often, managers conduct a customer value analysis…
Consumer Decision Making Process
Marketing

Consumer Decision Making Process

When making a purchase, the buyer goes through a decision process consisting of five stages: need recognition, information search, evaluation of alternatives, purchase decision, and…
Macro Environmental Factors that Affecting Ability to Serve Customers
Marketing

Macro Environmental Factors that Affecting Ability to Serve Customers

A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its…
Micro Environmental Factors that Affecting Ability to Serve Customers
Marketing

Micro Environmental Factors that Affecting Ability to Serve Customers

The marketing environment is made up of a microenvironment and macro environment. The microenvironment consists of forces close to the company that affects its ability…
Characteristics of Good Marketing Research
Marketing

Characteristics of Good Marketing Research

Marketing research is one of the significant functions of marketing management. It is also one of the mechanisms of MIS (Management Information System). The system…
Major techniques of Demand and Sales Forecasting
Marketing

Major techniques of Demand and Sales Forecasting

Forecasting demand for a product is a form of sales prediction. The forecast is becoming a sign of survival and the language of business. The…
Ways of Measuring Current Market Demand
Marketing

Ways of Measuring Current Market Demand

A Very simple explanation of market demand is that it is the number of units demanded by the total number of customers in the market.…
How can companies accurately measure and forecast market demand?
Marketing

How can companies accurately measure and forecast market demand?

Understanding the marketing environment and conducting marketing research can help to identify marketing opportunities. The company must then measure and forecast the size, growth, and…
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