Marketing Environment - QS Study
QS Study

Elements of Marketing Environment

There are two kinds of external marketing environments– micro and macro. These environmental factors are beyond the control of marketers but they still influence the decisions made......

How environmental factors affecting consumer decision process?

Environmental factors also play an important role in consumers’ decision process. Those factors are as follows: Social factors: Consumer’s wants, learning, motives etc. are influenced......

What is Marketing Environment?

The marketing environment represents a mix of the internal and external forces which surround an organization and have an impact on it, especially their ability......

Demographic, Technological and Economic affect in Environments Marketing

Demography is the study of the characteristics of human populations. Today’s demographic environment shows a changing age structure, shifting family profiles, geographic population shifts, a......

Importance of Marketing Environment

Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the object of......

Differences Between Micro and Macro Environment

The following are the major difference between Micro (Internal) and Macro (External) Environment: 1. Micro Environment is the environment which is in immediate contact with the......

Factors of the PESTEL Analysis

The factors of the PESTEL analysis are the following: Political factors Taxation policy; Trade regulations; Governmental stability; Unemployment policy. Economical factors Inflation rate; Growth in......