Marketing - QS Study
QS Study

What is marketing mix?

A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts......

The Marketing Process

Marketing is the process in which advertisers attempt to create profitable relationships with consumers while establishing a profit for their goods or services. In addition......

Functions of modern marketing

Marketing functions start by identifying the consumer needs and end with satisfying the consumer needs. The universal functions of marketing involve buying, selling, transporting, storing,......

The various approaches to the study of Marketing

The main approaches to study marketing are as follows: Commodity Approach Under this approach, the flow of goods from the producers to the consumers is......

Important Concept of Marketing Management Philosophies

Important Concept of Marketing Management Philosophies are as follows: Production Concept Those companies who believe in this philosophy think that if the goods/services are cheap and......

What is MIS?

A marketing information system (MIS) consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing......

The holistic marketing concept

Holistic Marketing  The holistic marketing concept looks at marketing as a complex activity and acknowledges that everything matters in marketing. The holistic viewpoint follows that......

Define the Boston Consulting Group Approach of SBU’s

Strategic Business Unit (SBU): A Strategic Business Unit (SBU) is a unit of the company that has a separate mission and objectives and that can......

Entrepreneurial Values and Attitudes

Entrepreneurial Values and Attitudes In a civilized society, qualities like honesty, truthfulness, cooperation, integrity etc are important for happy and healthy living. They are a......

Need for Autonomy: Entrepreneurial motivation

Need for Autonomy: Entrepreneurial motivation Autonomy has two parts, which may be called ‘will’ and ‘ability’. The first part, will, is relatively straightforward in that......

Need for Achievement: Entrepreneurial motivation

Need for Achievement: Entrepreneurial motivation Entrepreneurial motivation is the procedure of transforming an ordinary individual to an influential businessman, who can generate opportunities and helps......

Need for Power: Entrepreneurial motivation

Need for Power: Entrepreneurial motivation Entrepreneurial motivation is the procedure of transforming an ordinary individual to an influential businessman, who can generate opportunities and helps......