Market Segmentation - QS Study
QS Study

What is market segmentation?

Market segmentation is the first step in defining and selecting a target market to pursue. Basically, market segmentation is the process of splitting an overall......

The requirements for effective market segmentation

The requirements for effective market segmentation are as follows: Measurable The size, needs, purchasing power, and characteristics of the customers in the segment should be......

What is niche marketing?

Niche marketing is sometimes a misunderstood term. Basically, niche marketing refers to competing within a narrowly defined market segment with a specialized offering. In essence,......

Why market need to be segmented?

Market segmentation offers the  following potential benefits to a business: Better matching of customer needs: Customer needs differ. Creating separate products for each segment makes......

Bases for Market Segmentation

Bases for Consumer Market Segmentation There is a number of variables involved in consumer market segmentation, alone and in combination. These variables are: Geographic variables......

The geographic segmentation

GEOGRAPHIC SEGMENTATION In geographic segmentation, the market is subdivided on the basis of area. Region: Regional segmentation is made because regional differences exist in respect......

Demographic Segmentation

Demography refers to study for about the different aspects of the population. Markets can be divided into demographic factors like age, gender, education etc. The......

What are the levels of market segmentation?

Market Segmentations used to divide a market into small groups with similar needs or behavior who might require different products or marketing mixes. As a......