Consumer Markets and Consumer Buying Behavior - QS Study
QS Study

Buyer Decision Process

The customer buying process (also called a buying decision process) describes the journey customer goes through before they buy the product. A buying process the......

Individual differences in innovativeness for a New Product

People differ greatly in their innovativeness to try new products. People can be classified into five adopter categories. They are discussed below. Innovators: Innovators are......

How do family and reference groups influence a consumer’s behavior?

The social factors influencing consumer behavior are- a) Family. b) Reference Groups,  Family: There are two types of families in the buyer’s life viz. nuclear......

Adoption Process for New Products

The adoption process is a series of stages by which a consumer might adopt a new product or service. Whether it be Services or Products,......

Psychological factors affecting Consumer Behavior

The psychological factors affecting Consumer Behavior There are four important psychological factors affecting the consumer buying behavior. These are perception, motivation, learning, beliefs, and attitudes.......

Importance of Consumer Behavior

Importance of study of consumer behavior can be explained with reference to the points stated as under: Modern Philosophy: It concerns with modern marketing philosophy......