Physical Distribution Definition with Functions

Physical distribution is the assembly of activities linked with the supply of finished product from the production line to the customers. Once goods are manufactured,......

How Environmental Factors Determining Choice of Channels?

Environmental Factors: Other vital factors affecting the choice of channels of distribution include environmental factor such as economic condition and lawful constraints. Environmental factors can......

How Market Factors Determining Choice of Channels?

Market Factors Determining Choice of Channels Important market factors affecting the choice of channel of distribution include size of market, geographical awareness of potential buyers and......

How Product Related Factors Determining Choice of Channels?

Product Related Factors Determining Choice of Channels Choice of suitable channel of distribution is an especially vital marketing decision, which affects the performance of an......

How Company Characteristics Factors Determining Choice of Channels?

Company Characteristics Factors Determining Choice of Channels Company Characteristics: The significant company characteristics affecting the choice of channels of distribution include the financial strength of......

How Competitive Factors Determining Choice of Channels?

Competitive Factors: The choice of channel is also affected by the channel selected by competitors in the similar industry. If the competitor’s have chosen a......

Indirect Channels in Distribution

Indirect Channels When a manufacturer employs one or more intermediary to move goods from the point of production to the point of consumption, the distribution......

Direct Channel (Zero Level) in Distribution

Direct Channel (Zero Level) A direct channel of distribution describes a situation in which the producer sells a product directly to a consumer without the......

Functions of Distribution Channels

Functions of Distribution Channels Distribution is one of the four elements of the marketing mix, the other three being product, pricing and promotion. Channels of......

Channels of Distribution

Channels of Distribution In case of big number of customer products, the possible buyers are scattered over a wide geographical region. A distribution channel is......

Physical Distribution

Physical distribution is the group of activities connected with the supply of finished product from the manufacture line to the customers. It includes all the......

How Marketing Methods Affecting Price Determination?

Marketing Methods: Price fixation procedure is also affected by other elements of marketing such as distribution system, excellence of salesmen engaged, quality and quantity of......