Marketing

Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge…

In general, we use ‘marketing’ and ‘selling’ as synonyms but there is a substantial difference between both the concepts. It is necessary to understand the…

Marketers market ten main types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. An individual whose duties comprise the recognition…

We define marketing management as the analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges with target buyers for…

Societal marketing concept: the societal marketing concept holds that the organization’s task is to determine the needs, wants and interest of target markets and to…

The holistic marketing is probably the newest approach to marketing and the updated business concept that is originated as a response to fundamental changes in the…

Every company can have diverse thoughts or philosophy. Marketing concepts are determined by clear objectives like cost competence, product eminence, customer’s need accomplishment, etc. Marketing…

Marketing Management is Demand Management Production and logistics manage supply and marketers manage demand. Marketing management is the procedure of planning, organizing, implementing and controlling…

Comparison among Needs, Wants and Demands with an example Needs wants and demands are a part of basic marketing principles. Though they are 3 simple…

The marketing concept holds that the key to achieving organizational goals consists of being more effective than competitors in integrating marketing activities toward determining and…