Marketing

Too many marketers fail to define their target markets and positions clearly. They try to have “something for everyone” and end up satisfying ho market…

The levels of Market Segmentation To help a company develop more focused marketing plans, each market is broken down into segments. Each level of a…

Differentiated, undifferentiated and concentrated Marketing Strategies Segmentation refers to the process of dividing the market of consumers into groups based on one or more shared…

Market Positioning is an effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. It is…

Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability…

The only value a company builds is consumer value. The consumer is the heart of any business. Very often, managers conduct a customer value analysis…

When making a purchase, the buyer goes through a decision process consisting of five stages: need recognition, information search, evaluation of alternatives, purchase decision, and…

A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to develop and maintain successful transactions with its…

The marketing environment is made up of a microenvironment and macro environment. The microenvironment consists of forces close to the company that affects its ability…

Marketing research is one of the significant functions of marketing management. It is also one of the mechanisms of MIS (Management Information System). The system…