Marketing - QS Study
QS Study

Steps in the Process of Advertising

The following are the steps involved in the process of advertising: Step 1 – Briefing The advertiser needs to brief about the product or the......

Advantages and Disadvantage of Newspaper Advertising

Advantages of Newspaper Advertising Most paid-circulation papers, both daily and weekly, reach the majority of homes in their primary city or town. Almost every home......

Advantages and disadvantage of Television Advertising

Advantages of Television Advertising Television reaches very large audiences — usually much larger than the audience your local newspaper reaches, and it does so during......

Advantages and Disadvantage of Radio Advertising

Advantages of Radio Advertising Reach a Large Group of People Just like television, radio advertising has the ability to reach a very large group of......

Types of communication budget

Marketing starts with research, planning and strategic planning, all leading to the eventual communication of the company’s sales efforts. As small businesses grow, they often move......

Trade-Oriented Sales Promotion

Trade-oriented sales promotion programmes are directed at the dealer network of the company to motivate them to the sell more of the company’s brand than......

Consumer-Oriented Promotion Tools

The consumer-oriented promotion tools are aimed at increasing the sales to existing consumers and to attract new customers to the firms. It is also called......

The steps in developing an integrated communication

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see......

What is a product?

A product is an item given for sale. A product can be a service or an item. It can be physical or in virtual or......

The product development process

Developing a new product shouldn’t feel like you’re fighting in the dark. There’s an easier way. What you need is a structured road-map that gives......

Types of consumer products

A consumer product is a product bought by final consumers for personal consumption. But not every consumer product is the same. Four different types of......

Differences between industrial product and consumer product

A good is something which is tangible or which can be seen which is different from service which cannot be seen. Goods can be classified......