Marketing - QS Study
QS Study

The steps in developing an integrated communication

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see......

What is a product?

A product is an item given for sale. A product can be a service or an item. It can be physical or in virtual or......

The product development process

Developing a new product shouldn’t feel like you’re fighting in the dark. There’s an easier way. What you need is a structured road-map that gives......

Types of consumer products

A consumer product is a product bought by final consumers for personal consumption. But not every consumer product is the same. Four different types of......

Differences between industrial product and consumer product

A good is something which is tangible or which can be seen which is different from service which cannot be seen. Goods can be classified......

The stages of product life cycle

According to PHILIP KOTLER “The product life cycle is an attempt to recognize distinct stages in sales history of the product.” The product life cycle......

Product Levels

Theodore Levitt proposes that in planning its market offering, the marketer needs to think through 5 levels of the product. Each level adds more customer......

Define product, product line and product mix

Product A product is an item offered for sale. A product can be a service or an item. It can be physical or in virtual......

Difference between Core Product and Augmented Product

Difference between Core Product and Augmented Product are: Core Product The CORE product is NOT the tangible physical product. You can’t touch it. That’s because......

What are the major considerations in constructing a company’s product mix?

Product mix or Product Assortment refers to the number of product lines that an organization offers to its customers. A product line is a group......

Define Product Line

Expanding a product line is an important growth strategy for small businesses that want to increase revenue or market share. A product line is a......

The importance of branding in marketing

Branding is the marketing strategy used by firms to differentiate their products from similar offerings. It is especially important for small marketers who lack the......