Factors of the PESTEL Analysis - QS Study
QS Study

The factors of the PESTEL analysis are the following:

Political factors

  • Taxation policy;
  • Trade regulations;
  • Governmental stability;
  • Unemployment policy.

Economical factors

  • Inflation rate;
  • Growth in spending power;
  • Rate of people in a pensionable age;
  • Recession or boom;
  • Customer liquidations.

Socio-cultural

  • Age distribution;
  • Education levels;
  • Income level;
  • consumerism;
  • Diet and nutrition;
  • Population growth;
  • Life expectancies;
  • Religion;
  • Social class;
  • Expectations of society about the business.

Technological factors

  • Internet;
  • Ecommerce;
  • Social media.
  • Level of Automation

Environmental factors

  • Competitive advantage;
  • Waste disposal;
  • Energy consumption;
  • Pollution monitoring.

Legal factors

  • Unemployment law;
  • Health and safety;
  • Product safety;
  • Advertising regulations;
  • Product labeling labor laws.