Types of Grapevine Communication - QS Study
QS Study

Grapevine communication, information spreads very fast in all directions as this vine of grapes spreads. Grapevine means a source of secret information. It is kind of horizontal communication, which takes place within a group, between persons of equal status. Grapevine is an integral part of the communication system in an organization. This is the highly sensitive channel as it is a great boon as well as a curse.

The grapevine consists a complex network of informal contacts between the workers at all levels, wherever there are human beings, their grapevine. It is the natural activity of workers and denotes a basic human weakness.

Types of Grapevine Communication

Types of grapevine communication are given in the diagram below-

The grapevine is the most sensitive and sensational channel of communication. It is made of the complex network of informal contacts among workers at all levels. There are different types of grapevine.

The Wheel

In this type bf grapevine, one person is predominant. He transmits grapevine to different persons or group of persons. He is at the center and various lines of communication become the stokers of the wheel. Every person in the wheel becomes the causative factor for starting another wheel.

Types of grapevine communication the wheel are given in the diagram below.

THE WHEEL

The Cluster

The cluster like grapes has several groups of people linked together by a cluster or chain of communication.

Types of grapevine communication the cluster are given in the diagram below.

THE CLUSTER

The Chain

The chain is the most common pattern in which information passes through a series of people linked together in the organization.

Types of grapevine communication the chain are given in the diagram below.

THE CHAIN

Free Flow

Most of the rumors or idle gossip is spread by random, free flow or haphazard network, which includes a number of people who are not necessarily linked by any organizational thread.

Types of grapevine communication free flow are given in the diagram below.

FREE FLOW