Specify Product Lebelling and with its Contents - QS Study
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Specify Product Lebelling and with its Contents

Label is used to give information about the brand, standard and other instructions along with manufacturer’s identification to the customers. The label on the package of a local tea company describes the company as Uni-liver Company, a Certified Company; a popular brand of Dove, AXE etc describes how the product provides relief from personal care and controls bacterial growth and infection.

Some specific contents of Lebelling:

Information transmission: Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.

Barrier protection: A barrier from oxygen, water vapor, dust, etc., is often required. Permeation is a critical factor in design.

Marketing: The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.

Package of fast food products like ready to eat Dosa, Idli or Noodles, describe the procedure of cooking these products; the Package of a toothpaste brand lists the ‘Ten Teeth and Gum Problems’, which the product claims to fight with its ‘Complete Germicheck Formula’; the Package of a brand of Coconut Oil describes the product as pure coconut oil with Heena, Amla, Lemon and specifies how these are good for Hair.

Thus, one of the most important functions of labels is to describe the product, its usage, cautions in use, etc. and specify its contents.