Schramm's Communication Model - QS Study
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Schramm’s Communication Model

Wilbur Schramm, a well-known communication theorist, developed a straightforward communications model in his book “The Process and Effects of Mass Communications“. In the model, Schramm shown as Aristotle did, that communication always requires three elements – the source, the message and the destination. Ideally, the source encodes a message and transmits it to its destination via some channels, where the message is received and decoded. Schramm’s Model of Communication was postulated by Wilbur Schramm in 1954, where he suggested that communication is a two way process where both sender and receiver take turns to send and receive a message.

Schramm’s Model is as follows:

The model suggests that encoding and decoding are the two most important part of a communication process.

Encoding assumes a critical part in starting the procedure of correspondence by converting data into information. Encoding is done by a sender (transmitter) and sent to a receiver.

When data reaches to the receiver, receiver decodes and interprets the data. This data is called a message, and it is transmitted through a medium.

This model shows how meaning is transferred from one person or group to another. Schramm’s model of communication is used in both Intrapersonal and Interpersonal communication.

The model takes communication as a never ending process which constitutes messages and feedbacks.