Nature of Communication - QS Study
QS Study

Nature of Communication

Communication is pervaded in every facet of human life. By crying loudly new-born babies convey the news of their arrival in the world. Through making the sound they perhaps express their expectations for mother’s love and affection. Communication plays important role in personal life, family life, social life, business life and so on. Development of relationships, cultures, civilizations, etc both in micro and macro level depends on effective communication. The nature of communication is discussed below:

Communication is related to every human activity: Communication is closely linked with every sphere of human life. It is essential in leading a meaningful human life. Enjoying peaceful life developing pawn-to-person relationships, building a prosperous state etc. we not possible-without communication.

Communication involves two or more parties: Al least, two patties are involved in any communication process. The party who sends information is called sender and the party who receives the information is ailed receiver. However, in some cases a sender can send message to a large Number of receivers.

Communication may be owe-way or two-way process: Communication can take the shape of two-way or one-way process. In two-way communication, the receiver sends his feedback to the sender after receiving the message. One-way communication refers to the flow of information from sender to receiver only. In this process of communication receiver does not convey his reaction to the sender.

Success of communication depends on proper understanding of the parties involved: Effective communication occurs when the receiver perceives the message in a way the sender sends it. If the receiver does not send his reaction to the sender, the sender will not understand the receiver’s view. In this case, the communication will be ineffective. Therefore, in order to make the communication successful both the sender and receiver must know the reactions of each other.

Communication in organization flows in various patterns: In organization, information flows in various directions, such as upward direction, downward direction, horizontal direction etc.

Communication is media or channel based: Every human communication occurs by using a particular medium. The media may be written, oral and non-verbal or a combination of verbal and non-verbal media.