Methods of Downward Communication - QS Study
QS Study

Methods of Downward Communication

Both written and oral methods are used in transmitting messages of downward communication. Actually, selection of media depends on the nature, urgency and importance of the message to be communicated. The followings are the frequently used media / methods of downward communication:

Oral Media: Downward communication is mainly done by means of oral media. Usually, the supervisors give instructions to their subordinates through face-to-face and telephonic conversation. Beside this, managers also exchange relevant information to their subordinates through meetings, conferences, lectures etc.

Written Media: organization of any size and nature sends important information to its employees in written forms through letters, circulars, manuals, bulletins, posters, annual reports etc. Generally, letters and memos communicate important organizational directives, circulars, manuals, and bulletins communicate policies and procedures and annual report communicates organizational activities and performance at the end of the year.

Other media: In addition to oral and written media, audio, visual, and audio-visual media are also used in downward communication. Radio, television, poster, signal, symbol, graph, etc., are some of the commonly used instruments that convey messages to the subordinates.