Importance of Consumer Protection from Consumer’s point of view - QS Study
QS Study

Importance of Consumer protection from Consumer’s point of view

Consumer Protection has a broad program. It not only includes educating customers about their rights and responsibilities, but also helps in getting their grievances redressed. It not only requires judicial apparatus for protecting the interests of customers but also requires the customers to get together and form themselves into customer relations for protection and promotion of their interests. At the same time, consumer protection has a special importance for businesses too.

From Consumer’s point of view

The importance of consumer protection from the consumers’ point of view can be understood from the following points:

(i) Widespread Exploitation of Customers: Customers might be exploited by unscrupulous, exploitative and unfair trade practices like defective and unsafe products, adulteration, false and misleading advertising, hoarding, black-marketing etc.

(ii) Unorganized Consumers: Consumers need to be organized in the form of consumer organizations which would take care of their interests.

(iii) Consumer Ignorance: In the light of widespread ignorance of consumers about their rights and reliefs available to them, it becomes necessary to educate them about the same so as to achieve consumer awareness.

Consumers need protection against such malpractices of the sellers.