Hierarchy of Strategic Intent

Hierarchy of Strategic Intent

Hierarchy of Strategic Intent

By strategic intent, we refer to the purposes the organization strives for. These may be expressed in terms of a hierarchy of strategic intent. The Hierarchy of strategic Intent includes five types of elements: Vision, Mission, Goals, Objectives, and Action Plans.

Vision: Vision refers to the category of intentions that are broad, all-inclusive; and forward-thinking. A vision describes the aspiration for the future without specifying the desired ends. A vision articulates the position that a firm would like to attain in the distant future.

Mission: Strategic mission identifies the basic function or task of an enterprise. A company’s mission statement is typically focused on its present business scope – “who we are and what we do”.

Goals: Mission statement tries to make vision statements specific; goals attempt to improve an organization’s, performance by making mission statements more concrete. Goals provide guidance and. a unified direction for the people in the organization. Goals can help everyone understand where the organization is going and why going there.

Objectives: Objectives are the operational definition of goals. Objectives are an organization’s performance targets – the results and outcomes it wants to achieve.

Strategy: A company’s strategy consists of the competitive efforts and business approaches that managers employ to please a customer, compete successfully and achieve organizational objectives.

Action plans: Action plans include all the plans regarding the detection and performance of all the’ required functions to achieve the objectives of an organization and identify their priority.

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