Disadvantages of Personal Selling - QS Study
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Disadvantages of personal Selling

Personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Possibly the biggest disadvantage of selling is the degree to which this promotional method is misunderstood. A second disadvantage of personal selling is the high cost in maintaining this type of promotional effort.

Expensive: Personal selling as a method of promotion is quite expensive. Getting salesman is one thing and retaining him for long is another. Furthermore, it requires plenty of money to prepare your sales representatives, educating them on a range of goods and sales techniques.

Limited Reach: One disadvantage is that your customer reach is limited through personal sales. As a result, it will require extended time period to create product awareness, particularly if you don’t use other forms of advertising.

Stake in consumer loyalty: Personal selling is such a process-direct and close between the customer and salesman that the consumer loyalty depends on the presence of such a salesman. The firm’s fortunes are tied to the loyalty of consumers which, in turn, depends on the very presence of salesman.

Administrative problems: Personal selling involves more of administrative problems than impersonal selling. Since, the firm is to deal with manpower a driving force behind sales the company has to meet the challenges in the areas of manpower-planning, organizing, directing, coordinating, motivating and controlling.